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19.77% off* Birthday Extravaganza Ends Midnight Monday!
Prime men's waterproof jacket

was £69.99Now £39.99 (43% off)

Flux men's shorts

was £64.99Now £51.99 (20% off)

Winter Storm men's shorts

was £59.99Now £29.99 (50% off)

Stellar men's bib tights with pad

was £59.99Now £47.99 (20% off)

Sportive men's long sleeve thermal roubaix jersey

was £59.99Now £33.99 (43% off)

Road Race men's thermal gilet

was £59.99Now £39.99 (33% off)

Tempest 3/4 men's shorts

was £59.99Now £29.99 (50% off)

Zenith men's shorts

was £54.99Now £43.99 (20% off)

Sportive Race men's short sleeve jersey

was £54.99Now £43.99 (20% off)

Sportive men's bib shorts

was £54.99Now £43.99 (20% off)

Trail men's 3/4 shorts

was £54.99Now £43.99 (20% off)

Peloton men's tights with pad

was £54.99Now £43.99 (20% off)

Roam men's shorts

was £54.99Now £43.99 (20% off)

Sportive men's bib shorts

was £54.99Now £34.99 (36% off)

Stellar men's bib tights without pad

was £54.99Now £43.99 (20% off)

Road Race men's short sleeve jersey

was £54.99Now £27.99 (49% off)

Madison Saracen Factory Team 2017 Hoody

was £49.99Now £39.99 (20% off)

Madison Genesis Pro Team 2017 Hoody

was £49.99Now £39.99 (20% off)

Trail men's shorts

was £49.99Now £39.99 (20% off)

Roam men's shorts

was £49.99Now £39.99 (20% off)

Peloton men's long sleeve thermal roubaix jersey

was £49.99Now £39.99 (20% off)

Sportive men's race shell gilet

was £49.99Now £39.99 (20% off)

Sportive full-zip men's short sleeve jersey

was £49.99Now £39.99 (20% off)

Sportive half-zip men's short sleeve jersey

was £49.99Now £39.99 (20% off)

Peloton men's bib shorts

was £49.99Now £39.99 (20% off)

Road Race men's short sleeve jersey SAMPLE

was £49.99Now £29.99 (40% off)

Peloton men's tights without pad

was £49.99Now £39.99 (20% off)

Zenith men's shorts

was £49.99Now £39.99 (20% off)

Zenith men's long sleeved thermal jersey

was £49.99Now £39.99 (20% off)

Protec men's trousers

was £49.99Now £39.99 (20% off)

Isoler Merino men's zip-neck baselayer

was £49.99Now £39.99 (20% off)

Stellar men's tights with pad

was £49.99Now £39.99 (20% off)

Sportive Stratos men's showerproof jacket

was £49.99Now £39.99 (20% off)

Roam 3/4 men's shorts

was £49.99Now £24.99 (50% off)

Flux Enduro men's long sleeve jersey

was £44.99Now £35.99 (20% off)

Madison Genesis Pro Team 2016 Hoody

was £44.99Now £39.99 (11% off)

Peloton men's short sleeve jersey

was £44.99Now £35.99 (20% off)

Sportive men's shorts

was £44.99Now £35.99 (20% off)

Sportive men's short sleeve jersey

was £44.99Now £19.99 (56% off)

Peloton men's bib shorts

was £44.99Now £29.99 (33% off)

Isoler Merino men's long sleeve baselayer

was £44.99Now £35.99 (20% off)

Peloton men's long sleeve thermal roubaix jersey

was £44.99Now £24.99 (44% off)

Road Race men's windproof shell gilet

was £44.99Now £29.99 (33% off)

Flux Enduro men's short sleeve jersey, Genesis Bicycle Club

was £39.99Now £31.99 (20% off)

Madison 77 Flux men's short sleeve jersey

was £39.99Now £31.99 (20% off)

Flux Enduro men's short sleeve jersey

was £39.99Now £31.99 (20% off)

Stellar men's long sleeved thermal jersey

was £39.99Now £31.99 (20% off)

Alpine men's long sleeve jersey

was £37.99Now £24.99 (34% off)

Tour men's short sleeve jersey

was £39.99Now £31.99 (20% off)

Peloton men's shorts

was £39.99Now £31.99 (20% off)

Freewheel men's shorts

was £39.99Now £31.99 (20% off)

Flux men's liner bib shorts

was £39.99Now £31.99 (20% off)

Sportive Classic men's short sleeve jersey

was £39.99Now £19.99 (50% off)

Tour men's bib shorts

was £39.99Now £31.99 (20% off)

Pac-it men's showerproof jacket

was £39.99Now £31.99 (20% off)

Alpine men's long sleeve jersey

was £37.99Now £19.99 (47% off)

Roam men's short sleeved jersey

was £34.99Now £27.99 (20% off)

Stellar men's waterproof gloves

was £34.99Now £27.99 (20% off)

Alpine men's short sleeve jersey

was £34.99Now £27.99 (20% off)

Isoler Merino men's sleeveless baselayer

was £34.99Now £27.99 (20% off)

Madison Genesis Pro Team 2015 Polo shirt

was £34.99Now £14.99 (57% off)

RoadRace Optimus Softshell leg warmers

was £34.99Now £27.99 (20% off)

Peloton men's short sleeve jersey

was £34.99Now £14.99 (57% off)

Stellar men's gloves

was £34.99Now £19.99 (43% off)

Flux men's long sleeve jersey

was £34.99Now £27.99 (20% off)

Madison Genesis Pro Team 2017 men's polo shirt

was £32.99Now £26.39 (20% off)

Zenith men's short sleeved jersey

was £32.99Now £26.39 (20% off)

Stellar men's short sleeved jersey

was £32.99Now £26.39 (20% off)

Flux Enduro men's short sleeved jersey

was £32.99Now £26.39 (20% off)

Alpine men's short sleeve jersey

was £32.99Now £17.99 (45% off)

Roam marl men's short sleeved jersey

was £29.99Now £23.99 (20% off)

Avalanche men's waterproof gloves

was £29.99Now £23.99 (20% off)

Madison Genesis Pro Team 2016 Polo shirt

was £29.99Now £23.99 (20% off)

RoadRace Optimus Softshell knee warmers

was £29.99Now £23.99 (20% off)

Flux Capacity men's short sleeved jersey

was £29.99Now £23.99 (20% off)

Roam men's short sleeved jersey

was £29.99Now £23.99 (20% off)

Tour men's shorts

was £29.99Now £23.99 (20% off)

Sportive Thermal leg warmers

was £29.99Now £23.99 (20% off)

Avalanche men's gloves

was £29.99Now £16.99 (43% off)

Flux men's short sleeved jersey

was £29.99Now £15.99 (47% off)

Madison Genesis Pro Team 2017 men's Tech Tee

was £27.99Now £22.39 (20% off)

Madison Saracen Factory Team 2017 men's Tech Tee

was £27.99Now £22.39 (20% off)

Forty years pedalling and looking fresher than ever. To celebrate our 40th birthday we’re throwing a summer-long party, and to kick things off we’ve designed a limited edition kit for our closest friends as a token of our appreciation for their support. A limited amount of kit will be available to purchase online from 23rd June. Stay tuned to see what else we get up to.

Find out more

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